Seller's Guide

The relationships we create with our clients are everything. We take pride in being our clients’ long-term resource for expert real estate advice. We take our fiduciary duty to heart, and everything we do is guided by what’s best for the client. We lean into empathy to anticipate what our clients are experiencing, so we can turn would-be stressful situations into enjoyable ones.

The better we communicate, the more comfortable our clients will be. We want our clients to feel supported with expert guidance always within reach. Our goal is to simplify complex transactions and make sure our clients understand what is happening every step of the way. We prioritize clarity over agreement and make sure that our clients have every question answered before deciding how best to proceed.

Our reputation both precedes us and is re-earned with every transaction. We want our clients to feel like they are our only clients, no matter the assignment. We want our clients to know what they can expect from us, every time. We want our colleagues to value working with us as well.

Understanding what you would like to see happen is the first step to delivering it. Beginning with our initial appointment, we take the time to listen to you and understand why you are selling, what your goals and motivations are, and what your preferences are for communication, offer negotiation, and marketing. This understanding becomes our North Star in advocacy.

We make sure you understand the context of your transaction by briefing you on market conditions, the interplay of pricing and marketing strategies, the sales process, and available opportunities that can help you meet your goals.

We know that market research drives decision-making in real estate, and we provide you with ongoing access to market and submarket analytics, reports, and updates to gauge upside and competitiveness within the market.

We prioritize long-term relationships and consider you a partner in our success. Throughout the process, we provide transparent updates together with guidance, advice, and access to other resources and professionals who may be needed for the sale and subsequent transition.

Like any relationship, transparent communication plays an integral role in getting things done. We take the time to learn your preferences for communication and provide relevant updates the way you want to be communicated with so you are always aware of where things stand.

"Time is of the essence" is a clause contained in most real estate contracts and we make sure you are aware of all timelines as well as enforcement mechanisms available for keeping buyers honest with contractual obligations and contingencies.

Our color-coded summary system highlights the range of terms received, as well as a visual guide to the strengths, weaknesses, and balance of offers procured. This ease of comparison informs the feasibility of conducting successful offer-counter offer negotiations to achieve acceptance at the desired price and terms.

While our guidance is designed with your best interest in mind, it is always your decision how best to proceed.

Pricing a property appropriately is a balance of art and science, bargaining positioning, and marketing strategy — and we take pride in getting this right

We protect your bargaining power by marketing the property effectively to capitalize on demand and promote competitive bidding. Our experts then skillfully review all offers and negotiate terms that will set you up for success.

In addition to preserving bar- gaining power at the front end, we also preserve it during escrow by continuing to solicit back up offers.

To further protect the Seller's bottom line, we offer commission reductions in the event of dual agency, multiple transactions, and other circumstances.

When privacy is a requirement connect you with resources who can implement privacy protections ahead of a transaction to ensure privacy, such as a nominal transfer to an entity that does not disclose personally identifiable ownership information.

For Sale signs and online marketing are always optional as our personal and professional networks allow us to effectively market a property on a need-to-know basis.

When keeping information confidential is the instruction, we employ an Access & Non-Disclosure Agreement, as well as screen, qualify, and assess prospective buyers for relevant qualifications and ability to financially complete a purchase before providing access to the property and other confidential information.

Above all, we make every effort to preserve the health, safety, and security of our clients and their property. This includes protocols in place for showing the property, as well as routine property checkups for vacant properties.

We assist with gathering and preparing all essential information and records to prepare mandatory sures and to prepare truthful marketing materials.

We liaison with the prospective buyers, escrow, inspectors, lenders, appraisers, accommodators, and other vendors to keep the transaction on track and moving forward. This allows the Seller to focus on the operation of other business(es) while we handle the logistics of the transaction.

We facilitate the due diligence process and act as conduit of information with respect to investigation into the property, and defend the Sellers interest through any attempted in-escrow negotiations.

We facilitate the final walkthrough and final 1031 exchange considerations, coordinate closing of escrow, loan and lien payoff, the transfer of keys, amicable handoff of landlord-tenant relationships (if applicable), as well as provide post-sale support as necessary to ensure a smooth transition moving forward.